When we started our company, nobody gave us ANY chance against the big dogs. Everybody told us estimate tools and title quote calculators already existed and we wouldn't have any edge. And yet, 3 years later, our products are considered by underwriters the "Cadillacs of the industry". The truth and the real SECRET here is that we relied on our ability to craft the simplest, easiest-to-use and friendliest user experience as well as customer experience. We went from ZERO to a double digit marketshare, and we're not stopping.
It takes work and it takes you going out of your comfort zone, but you can make it. You can actually crush your competition, no matter if their tactics are ethical or not, no matter how known they are, no matter how large they are.
We hope this guide will open your eyes and shed some light into what it takes to grow in this day and age!